Each week, the writers at Briefcase focus on one industry trend or news event and look at how it will impact the real estate industry. Perfect for: anyone with an interest in real estate, whether renting, buying, happily settled, or 'just browsing'!īriefcase.Email is a short, punchy, and easy-to-digest weekly newsletter about all things real estate.

The super-clickable and intriguing content will lead you down a deep hole of drooling over the delightful properties they cover.įeatures: expect everything from serious real estate news, area insights, and historical highlights to entertaining features, opinion pieces, and plenty of incredible properties. The New York Times' real estate newsletter is aimed at consumers and industry professionals, the newsletter acts as a round-up and delivery system for their online articles every Saturday.Ĭovering residential real estate news and much more, not just in New York's five boroughs but even further beyond, across America and the rest of the world. The key to success with education newsletters is customizing your content to your audience’s needs and interests and providing solutions to common challenges they face.Looking for fresh, topical, and insightful real estate news at your fingertips? Then at least one of these email newsletters should pique your interest.įrom consumer real estate and fun features to more niche industry content, there's something for everyone below whether you're a realtor, a home hunter, or just obsessed with home browsing! Here are five (actually 6) real estate email newsletters you should subscribe to in 2022. Educational NewsletterĪn educational newsletter allows you to share relevant statistics about the local market, real estate investing tips, and homebuying and selling tips.

You can use the resources in its marketing suite to customize and schedule your checking-in letters for delivery. Market Leader provides digital and print marketing and makes it easy to automate newsletters and direct mailers. Use Market Leader to simplify the process with marketing automation. Adding a handwritten closure and signature makes it more personal, showing you took the time to sign it and not just send it out. Write a different note to previous clients, potential buyers, potential sellers, and even those you haven’t yet connected with. To stay top of mind, periodically send a check-in newsletter to the contacts in your database and customize it to each relationship. Market Leader’s newsletter database (Source: Market Leader) Include recipes that cater to different diets, such as ketogenic, vegetarian, vegan, and omnivorous. Also, recipes aren’t usually used once and tossed, so your recipients will think of you every time they see your smiling face in the newsletter next to a homey recipe. Recipe newsletters may seem off-topic, but they’re a powerful trust-building tool that showcases your brand and generates leads. While you’re there, check out the mailing lists with their MapMyMail tool, designed to help you choose a location based on demographic, geographic, and lifestyle criteria. If you need help choosing a seasonal template, pop over to ProspectsPLUS! to view samples and gather real estate newsletter ideas for images and content. Research where your newsletters go or provide diverse content to appeal to various living situations. However, it would not resonate with renters or homeowners who don’t have a pool. For example, sending tips on closing a pool would be perfect for homeowners toward the end of summer or early autumn. The more personalized you can make your newsletters, the better.

Sample community newsletter focusing on home improvement (Source: ProspectsPLUS!)

Real estate newsletters